Live Free or Die Apparel

"Live Free or Die" carries a powerful message. It’s not just a slogan, it embodies a lifestyle that honors the independence and resilience of New Hampshire, which is already embroidered in our culture. With our Live Free or Die clothing collection, you can showcase that spirit with pride. 

Check out our collection of Live Free apparel and discover items that blend comfort, quality, and a touch of Granite State grit.

Why Love Live Free Apparel?

  • Showcase Your NH Pride

    Every piece is designed to reflect New Hampshire’s adventurous spirit.

  • 100% NH-Made Goodness

    All our apparel is proudly made right here in New Hampshire.

  • Comfort & Durability

    Built to handle your lifestyle, no matter the season or the challenges you face.

  • Our Customers’ Favorites

    Check out the top picks and find your new favorite Live Free apparel.

FAQs

Much more than just a saying. “Live Free or Die" embodies New Hampshire’s values of independence, resilience, and a fierce commitment to personal freedom. This motto speaks to the spirit of New Hampshire residents who believe in standing strong, no matter the challenges. Wearing Live Free or Die apparel is a statement that celebrates Granite State’s fearless attitude and enduring pride.

It all started with General John Stark, a local hero of the Revolutionary War. When he couldn’t attend a reunion with his comrades in 1809, he sent a message that read, “Live free or die; death is not the worst of evils”. Those words struck a chord, capturing the unbreakable spirit of New Hampshire, and eventually became our state motto. Today, wearing Live Free or Die apparel is a way to honor that legacy and carry on the fearless independence that defines our state.

We offer sizes for everyone. Check our size guide on each product page to find your best fit!

While we don’t offer customizations, our limited edition collections bring unique designs that speak to NH pride. If you want a specific stamp, check out our friends at DTF New England.

We want you to love your purchase. Returns are easy—just check our return page for details.